Instagram Case Study

Instagram Book


One of the 50 most popular websites in the world, Facebook-owned Instagram is becoming a powerful marketing tool for businesses.  Aiming to inspire other businesses to use Instagram to share their brand story, Facebook enlisted Hemlock Printers to create a unique handbook for brands.

Hemlock used 3 different paper stocks to create this handbook – Cougar Opaque for the cover, Lynx Opaque for the pages, and a special UV Ultra II Digital paper in Radiant White for the translucent dividers.  The covers and the internal pages were printed 4 colour process throughout, with the translucent pages being printed in process black. Additionally, the outside cover was aqueous coated and an emboss was applied for added effect to the Instagram logo.

This Instagram book also used a lay-flat perfect binding which allowed this handbook to fully open despite the small 5″ x 5″ size.

Take a look inside this innovative project from Instagram by watching this video:

If you have any questions, please don’t hesitate to contact us or your Hemlock sales representative.


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