Case Study: Sweet Paul Magazine

Sweet Paul Magazine started online in 2007 as a simple way for food and craft stylist Paul Lowe Einlyng to showcase his latest work, as well as projects he found fun and interesting. Within a couple of years, the humble beginnings had grown to a large and dedicated following, addicted to the simple creativity, beautiful photography and unexpected ideas.

Sweet_Paul_CollectionSweet Paul initially came to Hemlock to partner with a high quality printer and the relationship rapidly developed into a distribution solution for their ever-growing subscriber base. Collaborating with the Sweet Paul team, Hemlock utilizes its fulfillment warehouse to prepare shipments on a weekly basis that are injected directly into the USPS domestic and international mail system.

Hemlock provides a complete service in both producing and distribution over 5,000 copies per issue, giving the independent publishers more time to focus on designing the next issue of their award-worthy magazine and building their growing roster of customers. 

Sweet Paul is currently offering a 20% discount to Hemlock friends and families. Enter HEMLOCKFRIENDS when checking out your single issue or a subscription to get your discount. Click here to shop.

Check out our Facebook album to see more pictures of this beautiful magazine and other recent samples printed by Hemlock.

If you have any questions, please don’t hesitate to contact us or your Hemlock sales representative.

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