A lot of our clients have been asking about the new Extended Producer Responsibility (EPR) legislation the government has recently passed which now makes ‘producers’ responsible for taking on recycling costs. BC is following the lead of other provinces who have already embraced this new model, including Ontario, Quebec and Manitoba.
This legislation is coming into effect in May 2014 and Multi-Material British Columbia (MMBC), a not-for-profit agency established under the British Columbia Society Act is tasked with developing a Stewardship Plan for Paper Print and Packaging material (PPP). In the past, governments and taxpayers were responsible for paying for residential curbside recycling, but this new legislation required producers to now be responsible for the cost.
Essentially, every business that sells or distributes products that go to residential customers in BC must file their own approved stewardship plan, or register with MMBC who will submit a plan on their behalf. If you haven’t done this, you are evidently already not in compliance and should connect with the agency as soon as possible.
We have come up with a quick summary of a few FAQ’s for our clients; some of who will be impacted by this legislation. They are sourced from Multi Material British Columbia’s (MMBC) website, which is full of information on how to identify your business as a producer, what will be included and when this is coming into effect. If you have further questions or have not already signed up with MMBC, they can be contacted directly at 1 888 980 9549 or email@example.com.
What is EPR?
Did you know it costs over $2,300 to send one kid to the Easter Seals Camps?
Hemlock has supported the Easter Seals 24 Hour Relay for 24 years now. To celebrate this milestone, we’re aiming to fundraise more money for the camps than we ever have before. We’ve partnered with the Greenster Guidebook – Vancouver’s Guide to What’s Good and they’re going to donate 40% of every sale we make this week to the 24 Hour Relay.
Recent years of Hemlock at the 24 Hour Relay.
The Issue: Programs for Special Needs Children are Very Expensive
About 15% of children suffer from mental or physical disabilities. It not only takes an emotional toll on their families, the financial strain is huge. Everything from education to therapy, special equipment, extra visits to the doctor and even clothing expenses are significantly higher than normal. Summer camp for special needs children costs approximately 300% more than regular summer camps due to lower ratio of councilors per child and special equipment needs.
The Cause: Free, Empowering Summer Camps for Special Needs Children
Every summer, the BC Lions Society operates the Easter Seals Camps. The one-week, sleepover camps provide BC children with disabilities the chance to gain new skills, confidence and independence by focusing on their abilities – skills that will help them live lasting and fulfilling lives. Campers are encouraged to try activities they may never have tried before like canoeing, wheelchair basketball, leadership training and more.
The Campaign: Send 7 kids to Easter Seals Camps for Free!
It costs over $2,300 to host each special needs child for one week at the Easter Seals Camps. This week, if 1,293 people pick up one copy of the 2013 Greenster Guidebook, 7 more children can attend the one-week camp at no cost to their families. The 2013 Greenster Guidebook offers you $10,000 in savings for things to do, eat, see and buy that are local, healthy, green and sustainable for only $29.
Help us send these kids to the Easter Seals Camps by picking up your copy of the guidebook today.
Here’s a video that highlights what you’ll be supporting.
If your business is interested in fundraising with Greenster, you can learn more about it on their website.
There are a lot of blog articles out there addressing a so-called conflict between print and electronic media. At Hemlock, we think these two media platforms are complimentary: Print giving a sense of tangibility and permanence to your message and branding, while online and electronic documents can help the immediacy and reach of the same elements.
Hemlock offers five different formats of Electronic Reader Technology:
One type of Electronic Reader offered by Hemlock
- HTML Readers: This flipbook document has plenty of personalization options and can be viewed online. Check out this copy of one of our own marketing pieces, known as our Beaver Booklet: www.hemlock.com/flipbookdemo
- Mobile: This is also an online flipbook in the same style as our Flash Reader, but can be viewed on mobile devices.
- EXE and Zip: With setting title, icon and open window size, the user can easily distribute this format to a wide audience.
- App: An executable applicable to be run on the Mac platform.
- CD: Files are burned to disc by Hemlock.
Whenever one of our clients requests an Electronic Reader, our standing offering is a combination of HTML and Mobile flipbooks. Our clients have found that these technologies allow for their messages to reach a larger audience, with print supporting online and vice versa.
The integration of print and mobile has exciting possibilities also, but we’ll save that for a future blog post.
Have you ever ordered something only to have the product not match the expectations set from the online or printed photograph? From a variety of colour profiles to a variety of lighting sources, it can be a challenge for some of our clients to capture the accurate colour of their products. Here is a case study showcasing how Hemlock’s expertise in colour matching has lead to high quality printed catalogues that capture the true product colour. The technical details described are courtesy of Hemlock’s VP of Prepress, Peter Madliger.
It is critical for catalogues that the clothing printed match the colour of the garments being sold. The colour matching process begins in Prepress. Sometimes our Prepress department looks more like a clothing warehouse: one recent project consisted of 460 clothing items supplied to us for colour matching!
In some catalogue layouts, clothing is displayed on models, in stacks of an assortment of colours, or as a feature item on one page. The photography of the clothing items can be a tricky business, as many unforeseen imperfections can show up in the images. Unwanted folds and wrinkles in the clothing, flaws in the stitching, missing labels, imperfections in the skin of the models wearing the items and the print-buyers’ biggest concern: distorted fabric colours caused by the photography process. The retouching and colour-matching tasks for a clothing catalogue can take hours of technical Photoshop work by our skilled Prepress operators.
Sometimes designers decide to represent the garments in the catalogues without using actual clothing items, thereby eliminating or minimizing the need for photography. Illustrations defining the outlines and shapes of clothing are produced with Computer Aided Drafting (CAD) drawings. The drawings are filled with tints of colours representing the garment fabrics.
For these CAD-designed clothing catalogues, Hemlock is instrumental in helping the graphic designers achieve accurate colour reproductions of the clothing fabrics. Hemlock receives the actual fabric swatches from the garment manufacturer. We measure the colour of these swatches with a spectrophotometer, extracting a “Lab” value. These “Lab” numbers can be compared to a GPS coordinate, but instead of calculating a global position, the Lab numbers point to a location on a three-dimensional colour cube. Our prepress department converts this data and provides the designers with recipes of the correct CMYK mixtures for printing.
Hemlock provides proofs to the client of the measured and processed fabric colours. We have two methods for showing the colour. We can show a single proof of each swatch measured. Alternatively, we can show a grid with small colour proofs that vary slightly in colour. We call this grid a “Swatchmeister”. It gives the client multiple choices of recipes for each swatch measured.
The graphic designer will use the approved recipes of the colour swatches to render the CAD drawings and by the time the catalogue is ready to hit the press, the printed garment illustrations will match the colours of the actual clothing fabrics precisely!
We recently updated our Zero carbon neutral printing program to the new emissions factors posted by the Environmental Paper Network’s Paper Calculator v. 3.2.
Keith Lazelle printed his 2013 Calendar with Hemlock’s Zero program.
The updates to the paper calculator have led to decreased emissions because of more accurate and detailed data available and include:
- More completely capturing the life cycle water use of both recycled and virgin fiber based on consultation with industry associations and life cycle experts
- Updated national average data on mill performance
- Calculates the environmental savings of both post-consumer and pre-consumer recycled content
- Updated decomposition rates for each of the paper grades based on new data
(source: Environmental Paper Network)
UBC highlights the environmental benefits of using 100% recycled paper for their registration guide.
In addition, we are now offering the option to offset shipping from our print shop here at Hemlock in Burnaby to wherever your final project destination may be! It is easy to take advantage of this offering, just ask your sales rep to include it in the next Zero statement.
If you want to learn more about what makes purchasing recycled paper a better choice, check out the Environmental Paper Network’s FAQ page here.
Last week we had the first ever Take Your Dog to Hemlock day. In order to participate, dog owners needed to make a $20 donation to the Burnaby Christmas Bureau in order to bring their dogs to the office.
I personally can’t have a dog in my apartment, but dream of the day when I can be a responsible pet owner. Take Your Dog to Hemlock was a wonderfully fun day at work for me and I look forward to the next time!
To view photos of the day, please check out our Facebook album.
Do you or your coworkers bring your pets to your office?
From January to March, I had the pleasure of attending the Climate Smart training program. Their mission statement sums up what Climate Smart employees work hard to do:
We help businesses measure and reduce their carbon footprint while cutting costs. We’ll show you how to calculate your emissions and strengthen your business.
Climate Smart Decal at Hemlock’s Burnaby location.
My experience with the Climate Smart training program as well as the team was really enjoyable. I learned so much about how to calculate and reduce greenhouse gas (GHG) emissions, and the software was very easy to use for someone who had never dealt with GHG auditing before.
The team was so spectacular to work with, answering all of my many questions promptly and with such friendly professionalism. In addition, Climate Smart connects businesses with an array of incentive programs to help them reduce their carbon footprints.
They even helped us to create a newly formatted and very easy to read Greenhouse Gas Report, which we are really proud of.
If you are a small to medium business looking for ways to reduce your carbon footprint, save money and become more accountable, Climate Smart is the program for you. With an affordable pay scheme and a great support system, any business would benefit from the program in one way or another.
The Burnaby Board of Trade and Climate Smart have extended an invitation to local businesses to get involved in the Climate Smart Program, offering discounts of $750-$1500 depending on a business’s size. Learn more about the invitation and the Burnaby Board of Trade’s Pledge for a Sustainable Burnaby here.
Vancouver’s Olio Festival is taking place this week, Wednesday September 19 until Sunday September 23. While we gave away two All Access Passes last week, the Olio organizers have provided us with two VIP ALL ACCESS PASSES to give away this week!
The VIP passes give you access to any of the 40+ events that are running this week without having to wait in any lines.
Here is how you can enter:
- Comment on this post (1 entry)
- Share the following on Twitter (1 entry):
RT to enter to win 2 ALL ACCESS VIP Passes to @OlioFestival from @HemlockPrinters #OlioVIP http://bit.ly/Plv1Jd
This contest is open to everyone. If you entered the #HemlockOlio contest last week and didn’t win, you can enter this week’s contest, too. Maximum two entries per person.
We will draw one random winner from all of the entries on Wednesday September 19th, 2012 at 12:00 PM. The tickets will be held for the winners at the Redbull Lounge at 1128 Homer Street.
Update: Our winner is Cassandra! Thanks again for playing everyone!
Perhaps you have heard whispers about our recently published 2011 Greenhouse Gas Report. We wanted to do a blog post laying out some of the key findings, as well as what we will be doing in the coming year to ensure we keep on track for our 30% reduction by 2020. We are really proud to say that so far, we have hit a 24% reduction and continue to make changes which will ensure we exceed our target.
We recently published our 2010 Greenhouse Gas Report with the big help of Climate Smart this year. The report looks great and we couldn’t have done it without them.
Here is a quick snapshot of our progress since 2008: Continue reading
At Hemlock, we love to support the arts community. We like to think that our support helps artists come up with new and fun projects that we get to help create, which at the end of the day is what we love to do.
This is our second year involved in Vancouver’s Olio Festival - an annual festival showcasing skateboarding, comedy, music, film, art and fashion. From September 19-23, Olio will bring together artists from all corners of the city, the country, and the continent, to your backyard.
To spread the love of Olio, we have two ALL ACCESS passes for the festival to give away. These passes will get you into any and every event you want for the whole weekend. Check out the packed schedule (pdf).
Here is how you can enter:
- Leave a comment here telling us what you are looking forward to the most at Olio this year (1 entry)
- Post the following on Twitter (1 entry)
RT to enter to win 2 All Access Passes to @OlioFestival from @HemlockPrinters #HemlockOlio http://bit.ly/NZk90A
Maximum two entries per person. We will draw one random winner from all of the entries on Friday, September 14th, 2012 at 12:00 PM. Good luck!
Update: Our winner is Mary! Thanks everyone for entering.