Case Study: Arc’teryx LITHOGRAPHICA

Arc'teryx Lithographica

A long standing client of Hemlock, Arc’teryx  designs & manufactures premium, technical outerwear, gear & climbing equipment. For this post, we wanted to feature a recent project we have produced for this adventure loving brand.

LITHOGRAPHICA started out as a quarterly eJournal produced by Arc’teryx that told stories about who they were, things they liked and ideas they found interesting.  In the beginning of 2014, Arc’teryx turned to Hemlock to turn this eJournal into a tangible product that was representative of who they were as a company.

Continue reading

Instagram Case Study

Instagram Book

 

One of the 50 most popular websites in the world, Facebook-owned Instagram is becoming a powerful marketing tool for businesses.  Aiming to inspire other businesses to use Instagram to share their brand story, Facebook enlisted Hemlock Printers to create a unique handbook for brands.

Hemlock used 3 different paper stocks to create this handbook – Cougar Opaque for the cover, Lynx Opaque for the pages, and a special UV Ultra II Digital paper in Radiant White for the translucent dividers.  The covers and the internal pages were printed 4 colour process throughout, with the translucent pages being printed in process black. Additionally, the outside cover was aqueous coated and an emboss was applied for added effect to the Instagram logo.

This Instagram book also used a lay-flat perfect binding which allowed this handbook to fully open despite the small 5″ x 5″ size.

Take a look inside this innovative project from Instagram by watching this video:

If you have any questions, please don’t hesitate to contact us or your Hemlock sales representative.

 

Doug’s GLOBE Report

How sustainable is your printing graphic 550px

Following up Richard’s post from yesterday, I’d like to talk a bit more about our communication efforts at the trade fair. As part of our sponsorship participation in this year’s GLOBE conference, we were eager to share our sustainability story with the many local, regional and international attendees who spent time in the trade fair under the sails at the Vancouver Conference Centre.

A key element of our communication was a fun and informative graphic depicting our paper supply chain, a critical part of our business both in terms of the very substantial part of our total purchases it represents, as well as the potential  environmental impact it can have.

Continue reading

Richard’s Report: 2014 GLOBE Conference

hemlock-booth6

Last week, Vancouver hosted over 10,000 participants at the 2014 Globe Conference. This year featured a very impressive line-up of speakers discussing solutions to the biggest issues facing our world today. How can businesses and governments adapt to the many serious environmental issues we are facing today? I heard inspiring discussions about renewable energy, sustainable product design, ‘the circular economy’ as well as innovative programs from local governments to help us truly realize the concept of environmental sustainability.

Continue reading

Get Print Ready with Hemlock

PrePressSkills_March2014_2
Are you new to print design or need to fine-tune your skills? Join Hemlock’s prepress experts on March 5 to learn about the most important considerations for your print projects, including:

Continue reading

What BC’s upcoming EPR legislation means to you

logoWe talked about this last year. But now the new Extended Producer Responsibility (EPR) program is only months away from being enacted, and while there is more information available, there are also more questions.

What follows is a brief overview of the program and how it may affect our clients. You can also download all of this information in PDF form here. Whether or not you are a Hemlock client, post any questions you may have about this program in the comments and we’ll help however we can.

Continue reading

Case Study: Sweet Paul Magazine

Sweet Paul Magazine started online in 2007 as a simple way for food and craft stylist Paul Lowe Einlyng to showcase his latest work, as well as projects he found fun and interesting. Within a couple of years, the humble beginnings had grown to a large and dedicated following, addicted to the simple creativity, beautiful photography and unexpected ideas.

Sweet_Paul_CollectionSweet Paul initially came to Hemlock to partner with a high quality printer and the relationship rapidly developed into a distribution solution for their ever-growing subscriber base. Collaborating with the Sweet Paul team, Hemlock utilizes its fulfillment warehouse to prepare shipments on a weekly basis that are injected directly into the USPS domestic and international mail system.

Continue reading

Print and a Pint – Packaging Design Trends

It was a full house on November 18 as close to 100 Hemlock clients and friends gathered for a pint (or two) and to share stories and insights on packaging design trends, the design process itself and a fascinating array of real-world applications. Co-sponsored with Spicers and Neenah, guest speakers included David Walker from St. Bernadine Mission in Vancouver, Brian Dougherty of Celery Design in San Francisco and Beth Corbett of Neenah in Seattle.

After some quick work by the staff at V to get our screen and projector up and running, we were set for the presentations. David kicked things off with a very insightful look into the world of design for packaging – some great examples of their work and one particular case study for their client Original 16. Brian continued on this theme, showcasing how the package itself can define the customer experience with their Rakafuki Friends. Beth closed things off with a fast-paced look at the various ways Neenah packaging papers are being used for a huge variety of consumer products.

Continue reading

What Makes a Business Transformational?

I had the privilege of presenting on behalf of Hemlock last Friday morning to a group of businesses, consultants and NGO’s from across Canada. The event was hosted by CBSR (Canadian Business for Social Responsibility) and was focused on how businesses can collaborate with their supply chain to improve their environmental and social performance, an in doing so, play a part in creating transformational change across an industry. This is part of an overall initiative by the CBSR to promote 19 Transformational Company Qualities in business – it is an insightful list that acts as a good guide for businesses looking to advance their own social responsibility practices. Nice work by Coro Strandberg of Strandberg Consulting and the team at CBSR in developing it and making it a big part of the CBSR’s event calendar this year.

Continue reading

Our 2012 Sustainability Report

Cover imageWe are excited to present our 2012 Sustainability Report. It’s safe to say the project was larger than we ever anticipated and our team learned a few hard lessons along the way. At the same time, in researching and writing it, we were able to really clarify important or “material” issues for our business and how we are addressing and advancing on these issues.

Continue reading